When Chimo needed to turn their attention to their online presence, they approached the Backroom for help. Their website was in need of a full overhaul. It had to bring together all the various brands and product lines in a coherent and consistent way. It also needed to incorporate e-commerce functionality for the first time and convey the sheer quality of the products as well as the company’s core values.
We created a clean, modern look and feel for the site, with a monochrome colour scheme to reflect the cutting edge precision of their products.