Hainsworth Protectives

Hainsworth Protectives came to the Backroom with a brief to overhaul their brand looking for a refreshed identity that makes a deeper connection with the modern day firefighter, reflecting their ethos of listening and responding to the specific needs of those who wear PPE daily on the frontline as well as demonstrating Hainsworth Technology’s unrivalled knowledge in the market and commitment to continuous innovation.

We spent some time getting under the skin of this project as it was crucial to gain an in-depth understanding of the product range. We drew on our network of talented animators and photographer to produce a series of hard-hitting animations showcasing the Fibre Positioning Technology and the benefits of the product range.