Chesterfield-based firm, BG Engineering is a leading subcontractor for precision-machined components. With a milestone birthday looming, it was the perfect time to update their brand identity.
They approached the Backroom Agency in the months leading up to their 30th anniversary. They were looking to invest in their future by refreshing their branding and website, ensuring consistency and bringing everything in line with the company’s new vision and direction.
The project covered everything from branding, guidelines, exhibition graphics and company brochure, right through to a new, responsive website, photography, branded workwear and signage.
As part of the creative process, we spent some time getting to know the company, and what really shone through for us was their confidence in the expertise of their workforce and the services they provide. We wanted their branding to embody this, so we created a bold and engaging photography style, showing real employees in their everyday environment.
The new website has been designed with a fresh, contemporary look and provides detailed information about the range of services BG Engineering offers.
The new, contemporary logo features a nod to the company’s heritage incorporating a strapline ‘thirty years since 1988’.
The result? A brand that has truly come of age. Happy anniversary BG Engineering!