A fresh new look for Roadchef


Roadchef operate at 30 motorway service covering the length and breadth of the UK serving the needs of the travelling public for over 50 Years. Famously, Roadchef are the proud owner and operators of Watford Gap, the first and most iconic Motorway Service Area in the UK, which opened its doors on 2nd November 1959 and in 2009, celebrated its 50th Anniversary.

Operating an impressive portfolio of leading catering brands, including well-known brands such as McDonalds, Costa & LEON, we were recently commissioned to shoot food photography for one of their most popular dining outlets - The Fresh Food Café. Our brief was simple. To create a fresh, new photographic style which reflected the quality of the freshly prepared produce for their Autumn/Winter 2018 Menu.


The shoot took place at our photography studio in Sheffield. All the dishes were carefully prepared in our fully equipped kitchen facility by Emma, our expert food economist, and photographed by our award-winning photographers Joanne and Andy.   

We thoroughly enjoyed sampling a few of the dishes afterwards, and more importantly, the client was thrilled with the resulting images, which are currently being used on the Fresh Food Cafe menus and point of sales boards at all Roadchef sites across the UK.


Stephen Delaney