Polished to Perfection


Camelot Silverware is a long established, Sheffield-based manufacturer of fine quality sterling silver and silver-plated wares.

The company was formed in 1973 with a commitment by the partners to produce a range of the finest quality sterling silver and silver plated products. They have always endeavoured to maintain these standards by keeping as many of the production processes as possible, in house, thereby ensuring quality and reliability.

The traditional skills of silversmithing, metal spinning, buffing, polishing and engraving are all carried out by their own team of experienced craftspeople.

Although the company has a strong sense of heritage and tradition, Camelot were aware that their identity needed to be brought right up-to-date, and their digital presence needed to be developed along with it. Their branding and website needed a full refresh, and they entrusted this process to our team at the Backroom.


We set about creating a new visual identity which would encompass those traditional elements of the company, but also have contemporary appeal. The look and feel is clean, precise and aesthetically stunning – just like their products.

We then applied the new branding to a fully redesigned website which allows customers to request quotes for a list of products they are interested in supported with stunning new photography showcasing Camelot’s product range in the best possible light.


Stephen Delaney