Replin by Hainsworth


Replin By Hainsworth is one of the world’s leading designers and manufacturers of quality fabric for national and international transportation. Owned by AW Hainsworth, Replin manufacture all of their products from the historic Hainsworth woollen mill based in Pudsey, West Yorkshire.

Producing technically advanced, bespoke designed and engineered products, they work closely with customers from some of the world’s leading rail and airline companies. For various reasons, the company’s brand awareness and position in the marketplace had started to suffer in recent years. They knew they needed to re-establish the brand, and differentiate Replin by Hainsworth from its competitors in a positive way, so they turned to the Backroom Agency for help.

The team at Replin by Hainsworth provided a comprehensive brief, which really helped set the tone for the whole project. They knew exactly what they wanted to be known for – their textile expertise and technical capability.

We worked closely with the team to achieve this objective by developing a fresh, new corporate identity. We knew the styling should be clean, timeless and distinctive, with imagery that focused on the detail of their fabrics.

With the new look and feel in place, we set about applying it across all collateral from digital, corporate video, shade cards, brochures and brand guidelines.

Imagery plays a big part in the new-look Replin by Hainsworth brand, so we knew we had to get this element just right. We brought in our photographer for a full, on location shoot, and directed all aspects of it to make sure we got the shots the client was looking for. We think the results speak for themselves, and more importantly, the client was thrilled with the outcome of the project.

Stephen Delaney