Spreading the word for ICD Europe


ICD Europe Ltd are experts in the procurement, processing and supply of a wide range of specialised metals and alloys. They supply customers in a variety of industrial sectors including the aerospace, medical, petrochemical, automotive, electronics and industrial gas turbine industries. Launched in October 2016, as part of the ICD Group, and they have enjoyed rapid, yet sustainable growth over that short period.

When the time came to move into their new premises, they came to the Backroom for help with organising the launch and spreading the word.

We put together an event proposal alongside an 8-page, ‘tabloid’ style newspaper to give away to guests. This acted as an introduction to the team at ICD, as well as their products and services. To help support the event we produced invitations, pull-up banner stands, a corporate presentation, managed the press, social media and photography, and even organised a coffee van!

The event, which took place on Saturday 4th August, was a great success and the client was thrilled with the outcome. Guests were given a guided tour of the facility, before a ribbon-cutting ceremony and speeches by Wayne Hawkes, MD of ICD Europe Ltd, and The Right Worshipful the Lord Mayor of Sheffield, Councillor Magid Magid before being treated to a day of first-class corporate hospitality, including a day at Doncaster Races.

We thoroughly enjoyed working with the great team at ICD to deliver this fantastic event, and we hope the relationship continues to go from strength to strength.

Stephen Delaney