The domino effect

When it comes to marketing your business, there is no magic bullet. No one activity that will lead to business success. You might see business coaches and entrepreneurs on the internet telling you that the only thing you need to focus on is SEO, or Facebook ads. This is absolutely not the case. Just as you should never put all your eggs in one basket, you should never, ever put all your marketing efforts into just one channel.

Effective marketing that achieves results comes from working really hard at lots and lots of things. Social media, brand, advertising, SEO, PR, events, paid search…the list goes on.

It sounds daunting, but when you have all of those elements working in tandem, you create momentum - a ‘domino effect’ if you will, which in turn leads to business success.

But who has time for all that, we hear you ask? And it’s a good point, because it takes blood, sweat and tears to make it happen.

Big brands have whole teams of people working hard behind the scenes, crafting messages, planning campaigns and paying attention to every. single. tiny. detail. Those big brands have a ‘backroom’ – the unseen engine behind the marketing magic.

But here’s the good news.

You don’t need multi-million-pound budgets to achieve great results. Because for each and every one of our clients, we are that backroom. We’re the ones working tirelessly behind the scenes to make your marketing objectives a reality. A well-oiled machine, helping your business to thrive.

At the Backroom, we want you to think of us as an extension to your own team. So if you could use an extra pair of hands, we’re here for you.

Our sole purpose is to support your business, whether that’s through strategic thinking, great design, transforming your online presence or delivering a social content plan. Most often, it’s a combination of the above.

If you’re looking to build momentum in your marketing and achieve the domino effect, come and see us. The door to the Backroom is always open.