Roadchef operate at 30 motorway service covering the length and breadth of the UK, and have been serving the needs of the travelling public for over 50 years. Famously, Roadchef are the proud owner and operators of Watford Gap, the first and most iconic motorway service area in the UK.
We were recently commissioned to shoot food photography for one of their most popular dining outlets - The Fresh Food Cafe. Our brief was simple. To create a fresh, new photographic style which reflected the quality of the freshly prepared produce for their Autumn/Winter 2018 Menu, the client was thrilled with the resulting images, which were used on the Fresh Food Cafe menus and point of sales boards at all Roadchef sites across the UK.