Pricecheck
Pricecheck is one of the UK's leading wholesale distributors, supplying a diverse range of products across health and beauty, household, pet care, food, drink and seasonal categories. Working with many of the world's most recognisable brands, Pricecheck delivers products and marketing solutions that help brands connect with retailers and consumers across multiple channels.
Bringing the Malibu Sun Creative to Life
As part of a national campaign promoting the Malibu Sun range during Love Island, Pricecheck commissioned us to produce a suite of photography assets for use within ITV's Ad Pause advertising format. Working from a creative concept developed by the Pricecheck team, our role was to plan and deliver a professional studio photoshoot that would provide the imagery required for the campaign.
The project involved managing all aspects of the shoot production, including model sourcing and selection, professional hair and makeup styling, studio setup, and on-the-day art direction. Conducted entirely from our Sheffield studio, the full-day shoot was designed to capture bright, aspirational lifestyle imagery that reflected the fun, summer-focused personality of the Malibu Sun brand. Photography was captured by Andy Gallacher, with our team coordinating the production process to ensure the final imagery met the campaign requirements.
Photography Assets for National Advertising
The photography created during the shoot formed the foundation of five static advertisements used nationally within ITV's Ad Pause format. The final campaign assets were developed by the Pricecheck creative team, with some advertisements directing viewers to the Malibu website and others supporting the launch of their new TikTok Shop.
By delivering a carefully planned and professionally executed photoshoot, we provided a versatile library of campaign imagery that enabled the Pricecheck team to create engaging advertising content across multiple channels.
The client was delighted with the results, commenting:
"Overall we are really pleased with how they came out, we think they look fantastic 😊"